WATERBURY - Green Mountain Coffee Roasters and International Coffee & Tea have reached a multiyear agreement to make The Coffee Bean & Tea Leaf brand available in K-Cup packs for the Keurig single cup brewing system, the companies announced Wednesday.
A select offering of The Coffee Bean & Tea Leaf K-Cup packs will be made available through a variety of channels in the United States beginning next spring. The new selections will join GMCR’s family of beverage brands as a premium offering in the Keurig brewing system.
“We’re delighted to partner with The Coffee Bean & Tea Leaf, a company based on high-quality products and sustainable values,” said Brian Kelley, president and CEO of GMCR. “Our strategy to partner with world-class coffee and tea brands like The Coffee Bean & Tea Leaf further broadens consumer choice in the Keurig system and helps us provide a wide range of beverages for every taste.”
Based in Los Angeles, The Coffee Bean & Tea Leaf is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Since 1963, the company has established a reputation for sourcing and providing a diverse selection of the highest quality coffees and teas.
The company has more than 900 stores in nearly 30 countries.